Two live tortoises were employed by Taylor to generate excitement for a series of limited-edition cans for Guinness Draught beer.
Taylor Uses Turtles for Guinness Spot
Fri., Apr. 14, 2017
By Editorial Staff
More stories from Editorial Staff
Read Full Story in Subscriber Area
Main Category: Social Media
Get O'Dwyer's Daily PR News Email Newsletter
More Social Media posts from O'Dwyer's:
| • | When Going Viral Goes Too FarFri., Jul. 10, 2026 |
| • | X Has a Free Speech Problem—and I'm Living ItTue., Apr. 14, 2026 |
| • | YouTube Most Popular Social Media PlatformWed., Feb. 18, 2026 |
| • | Bluesky Engagement SlipsTue., Jun. 10, 2025 |
| • | Social Media Becomes Top Search PlatformMon., Jun. 9, 2025 |

Where should creators draw the line? The legal one is obvious. But the strategic one is just as important.
X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what, precisely, it considered inauthentic about my activity.
While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report.
Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.
Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.



