Lipin Leaves Brunswick Group

Why scalability has increasingly become the deciding variable in PR M&A.

The AI revolution has transformed how public relations agencies work and deliver value to clients. But it’s also changed how buyers value those firms, and understanding AI’s influence on valuation is essential for agency owners planning on selling in the future.

Why tracking macroeconomic, legislative and consumer confidence indicators is a beneficial habit for PR agency leaders to adopt.

For public relations agency owners planning to sell, preparation and investment across several key areas will yield the highest valuations and exit terms in 2026.

Why selling your public relations firm to a strategic buyer delivers not only a high monetary payoff but is also the clearest path to securing your legacy.