Omnicom Outpaces Expectations in Q1

As marketers and communicators in the supply chain industry, we also are facing dynamic change—not just because of the trends. The way audiences consume our messages, as well as the things they care about, are evolving quickly. The way we think, market and communicate must evolve just as fast.

In-house communications teams are strapped. Here’s how vendors can add more value than ever before.

Communications teams are now taking on more marketing functions than ever. They’re also increasingly skipping the marketing chief altogether and reporting directly to the CEO, according to a new report.

Marketers hope to reach the podium in Paris, even if not on the “official” team.

Layoffs and staff cuts, reduced budgets, extended deal cycles and a growing pressure to do more with less are making marketing leaders’ jobs more difficult, according to a recent survey of CMOs.