U.S. Cyber Incident Response Director Joins FTI

Because cybersecurity remained insulated longer than other verticals, the best PR people could stick to a tried-and-true playbook that had worked for a decade or more. But over the last few years, the name of the game has changed. 

Cybersecurity PR, when executed well, is an essential tool for fostering transparency, promoting best practices and ensuring that the public feels secure in the hands of technology providers.

Gone are the days when the person hacking into your company’s data is sitting alone in a dark basement. More than likely the culprit is a sophisticated and organized threat actor.

Scott Radcliffe, who did a nearly four-team stint on Apple’s corporate communications team in Austin, has joined FleishmanHillard as global director of cybersecurity.

FTI Consulting has hired Brian Boetig, a 24-year veteran of the Federal Bureau of Investigation, as senior managing director in its cybersecurity unit.