Corporate Crises: A Lack of Clarity

Some recent examples of the creative ways that people have tried to deny obvious guilt instead of simply admitting the truth.

Crisis management has reached a fever pitch. What was once a field concerned with managing occasional media relations has transformed into a complex, 24/7 practice in an era where social media and digital platforms amplify every mistake.

Tom Corry, assistant secretary of public affairs at the Dept. of Health and Human Services, has resigned his post after two weeks on the job.

The Trump administration’s “flood the zone” strategy has made it nearly impossible to react in real-time to issues impacting your enterprise, or to be able to take a step back and develop a considered strategy about how to respond. Here are some tips to help communicators negotiate a rather rocky road.

The modern crisis management playbook is no longer confined to issuing a terse statement or holding a press conference. Today’s successful responses rely on a sophisticated combination of speed, authenticity and technological tools.