|
|
Patricia CaballeroPatricia Caballero, a communications and marketing executive who was previously stationed with Burson-Marsteller from 1993 to 2001, has returned to the global PR giant, where she’s been named managing director, U.S. business development.
For the last four years, Caballero was stationed with healthcare communications agency greyhealth group (ghg), where she was senior vice president of corporate communications. Prior to that, she was with global health insurance service company Cigna for a decade, where she most recently served as VP and director of marketing. During her previous stint at B-M, Caballero served as a director of the agency’s corporate and public affairs practices.
Caballero will manage new business and marketing strategies for B-M’s U.S. region while helping the firm’s U.S. leadership team by ensuring new business growth across all of its practices, including the WPP unit’s consumer and brand marketing, corporate and financial, digital, healthcare, public affairs and crisis and technology units.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
