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Patricia CaballeroPatricia Caballero, a communications and marketing executive who was previously stationed with Burson-Marsteller from 1993 to 2001, has returned to the global PR giant, where she’s been named managing director, U.S. business development.
For the last four years, Caballero was stationed with healthcare communications agency greyhealth group (ghg), where she was senior vice president of corporate communications. Prior to that, she was with global health insurance service company Cigna for a decade, where she most recently served as VP and director of marketing. During her previous stint at B-M, Caballero served as a director of the agency’s corporate and public affairs practices.
Caballero will manage new business and marketing strategies for B-M’s U.S. region while helping the firm’s U.S. leadership team by ensuring new business growth across all of its practices, including the WPP unit’s consumer and brand marketing, corporate and financial, digital, healthcare, public affairs and crisis and technology units.
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