Orange County’s Idea Hall, an integrated agency offering branding, advertising, public relations, and website/digital/video production, has added virtual reality capabilities to its offerings.
360º virtual reality videos for client Visit Anaheim are paired with insightful narrative to give event planners and organizers the ability to experience some of the Southern California destination’s newer and unexpected features that go beyond established attractions.
“Virtual reality creates a sense of presence and first-hand experience unlike anything previously possible,” Jeff Cole, senior creative producer at Idea Hall, told O’Dwyer’s.
Cole explained that it’s important to help clients understand that virtual reality is an umbrella term that can take shape in different forms such as video footage captured on-location or computer-generated content that introduces viewers to architectural renderings of places that don’t exist yet.
“We remind clients that the technology is only a part of it. Our virtual reality experiences pair best-in-class visual craftsmanship with authentic, story-driven content that inspires and engages,” Cole said.
For technology brands, trade shows are where reputations are defined, relevance is maintained and relationships are formed in real-time.
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition.
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance.
Ensuring your brand’s story stands out in today’s crowded tech media landscape.
As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.
