A new study by Peppercomm and the Institute for Public Relations shows the extent to which communications departments are prepping in the event an action by the administration affects them or their industry.
CCOs & CMOs Wary of Trump
Thu., May 4, 2017
By Editorial Staff
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Category: PR Research
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Amid the longest government shutdown in U.S. history, PRSA's ICON conference in Wash., D.C., Oct. 28-30 featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency in an increasingly polarized climate.
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack.
Robert Udowitz and Steve Drake, principals of RFP Associates, advocated for an agency selection process that mirrors the same rigor applied to recruiting key staff members, during their seminar at last week's PRSA ICON conference in Wash., D.C.
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media.
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025.



