ZiMAD Taps TVC

Karen Clyne, a technology veteran of BCW, MWWPR and Blackberry, has joined Wachsman as managing director, America.

A bylined article is one of the most effective tools available for establishing credibility with a target audience because it showcases you as a thought leader in your field.

Tech companies can no longer have marketing communications operate in a silo; the key to building brand visibility and engaging audiences today means integrating resources, messages and channels to deliver greater impact.

For technology companies, the role of sustainability communications goes beyond public relations or marketing. It’s articulating a brand’s vision while demonstrating transparency and building trust among stakeholders.

Where we stand in the current IPO downturn.