How a group of scientists teamed up with Crayola to produce and market a unique and completely new color of crayon. (1 reader comment)
Happy Accident Inspires Crayola
Mon., May 8, 2017
By Ronn Torossian
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Main Category: Marketing Communications
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In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.





