How a group of scientists teamed up with Crayola to produce and market a unique and completely new color of crayon. (1 reader comment)
Happy Accident Inspires Crayola
Mon., May 8, 2017
By Ronn Torossian
More stories from Ronn Torossian
Read Full Story in Subscriber Area
Main Category: Marketing Communications
Get O'Dwyer's Daily PR News Email Newsletter
More Marketing Communications posts from O'Dwyer's:
| • | Ad Agencies Look to PR to Differentiate, Drive GrowthTue., Mar. 3, 2026 |
| • | How Vibes Shape Consumer BehaviorFri., Feb. 27, 2026 |
| • | Holiday Media Planning Starts Now: Why Brands Can’t Afford to WaitWed., Oct. 1, 2025 |
| • | Want Better Relationships? Start with This One Simple SkillFri., Sep. 26, 2025 |
| • | Aligning Values and Messaging to Build Lasting TrustThu., Sep. 25, 2025 |

In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.







