Text100 has been named agency of record for Mercedes-Benz's North American research and development division, in a bid to tout the German automaker’s recent forays into autonomous driving.
Text100 Steers PR Support for Mercedes-Benz R&D
Tue., May 9, 2017
By Jon Gingerich
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Category: Marketing Communications
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While specialization is essential, siloed execution can subtract from the impact of corporate purpose and narratives. The result is missed opportunities to lead. 




