Text100 Steers PR Support for Mercedes-Benz R&D

Tue., May 9, 2017

By Jon Gingerich

Text100 has been named agency of record for Mercedes-Benz's North American research and development division, in a bid to tout the German automaker’s recent forays into autonomous driving.

More Marketing Communications posts from O'Dwyer's:

•	FoA Bolsters Brand Comms Capability Tue., Jun. 23, 2026 Finance of America, a leading reverse mortgage lender, has recruited Jordan Baucum as senior VP communications and Colm Murphy as chief brand officer.

•	Ad Agencies Look to PR to Differentiate, Drive Growth Tue., Mar. 3, 2026 In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.