AI, Influencers & Millennials Drive PR Research

Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North’s “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance.

Executives are moving faster, embracing flexibility and making decisions with urgency even in the face of uncertainty, a new study from Padilla finds.

The global economy is threatened by a wave of insularity that is cutting people off from the world beyond their immediate environment and making them more unlikely to listen to—or do business with—people from other countries or with opinions different from theirs, according to Edelman’s 2026 Trust Barometer.

While the danger of being on the president’s bad side is seen as a major source of concern for brands, the potential negative effects of artificial intelligence pose an even greater reputational threat, according to Global Situation Room report.

While predictions of economic improvement in the coming year from corporate and financial decision makers are down slightly from last year’s numbers, the overall outlook is still strongly positive, according to a new survey from Teneo.