Artificial intelligence, influencer marketing and a focus on millennials are the top three trends that will drive public relations research this year, according to a new white paper from the University of Florida College of Journalism and Communications.
AI, Influencers & Millennials Drive PR Research
Wed., May 10, 2017
By Editorial Staff
More stories from Editorial Staff
Read Full Story in Subscriber Area
Main Category: PR Research
Get O'Dwyer's Daily PR News Email Newsletter
More PR Research posts from O'Dwyer's:
| • | Branded Merchandise Shows Its PowerFri., Sep. 11, 2026 |
| • | Aiming for Accuracy (Even When the Truth Hurts)Thu., Aug. 27, 2026 |
| • | Number of 'Nuclear' Verdicts RisesFri., Aug. 21, 2026 |
| • | Making the Puzzle Pieces of Data Fit TogetherTue., Aug. 18, 2026 |
| • | Credibility Gap Spills into Business ArenaWed., Jul. 29, 2026 |

Americans spent more than $174 billion on branded merchandise in 2025, according to a newly released study from Promotional Products Association International—accounting for 51 percent of global spending in the industry.
When reaching a conclusion on the results of a study, how can we resist the urge to reason in a particular direction? How can we avoid believing or dismissing a statement on a topic we really care about, simply on the basis of whether it comports with what we want to be true? The answer lies in motivation.
Marathon Strategies releases a new study that says a recent spike in “nuclear” (at least $10M) and “thermonuclear” (greater than $100M) decisions in lawsuits against corporate clients is at least partly due to generational shifts and governmental policy.
An ever-growing tidal wave of information has given communications pros more data than ever to work with, but the ability to connect the dots provided by that data is in short supply.
A new Burson report finds that a general lack of trust in social and political institutions has spilled over into the business arena.



