Ford Motor Co. has named James Hackett to succeed CEO Mark Fields and is replacing CCO Ray Day with Mark Truby.
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James HackettFields reported has been under pressure because of the lagging stock price. Criticized is Fields’ emphasis on investments in driverless cars and electric vehicles. The stock is down nearly 40% since Fields succeeded Alan Mullally in 2014.
Hackett headed Ford’s Smart Mobility operations. Day has been group VP, communications, since 2007. He joined Ford in 1998 as director of global product communications.
Truby moves from his post as head of Asia Pacific communications.
Ford recently cut 1,400 jobs including some in marketing. The company’s ad agency is GTB, part of WPP. Billions have been invested in self-driving cars and ride-sharing experiments, according to trade press reports.
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