AMP3 Public Relations is set to launch its PR boot camp on June 30 at its SoHo headquarters. The program, dubbed “CAMP3,” is designed to mentor students studying PR, marketing and communications in the New York City area with an interest in fashion.

CAMP3 Boot Camp

The day will include real world training and guest speakers such as a journalist covering the dos & don’ts of pitching and a top influencer speaking to the current brand marketing landscape. Other activities will cover pitch creation, an NYFW crash course, social media publicity tactics and data analysis, how to excel at a PR internship, and a Q&A with the agency’s co-founders, Alyson Roy and Dion Roy.

Alyson RoyAlyson Roy

“Supporting and building each other up is an important part of our company culture,” Alyson Roy said. “There is a cut-throat stigma associated with fashion PR, so at AMP3, we make educating and inspiring the next generation a priority.

Attendees will be treated to breakfast by Baz Bagels, lunch by Dig Inn, and sweet treats courtesy of Magnolia Bakery, as well as “CAMP3 Survival Kits” including notebooks from Rifle Paper Co and books from The Intern Queen.

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AMP3 is one of the top PR firms specializing in beauty and fashion, according to O’Dwyer’s rankings.