A recent survey of agency hiring practices shows that more than three quarters — or 76 percent — of companies said they find PR and communications agencies primarily through word-of-mouth recommendations from peers.
Word of Mouth Top Resource For Finding PR Firms
Tue., May 23, 2017
By Jon Gingerich
More stories from Jon Gingerich
Read Full Story in Subscriber Area
Main Category: Marketing Communications
Get O'Dwyer's Daily PR News Email Newsletter
More Marketing Communications posts from O'Dwyer's:
| • | Ad Agencies Look to PR to Differentiate, Drive GrowthTue., Mar. 3, 2026 |
| • | How Vibes Shape Consumer BehaviorFri., Feb. 27, 2026 |
| • | Holiday Media Planning Starts Now: Why Brands Can’t Afford to WaitWed., Oct. 1, 2025 |
| • | Want Better Relationships? Start with This One Simple SkillFri., Sep. 26, 2025 |
| • | Aligning Values and Messaging to Build Lasting TrustThu., Sep. 25, 2025 |

In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.







