A recent survey of agency hiring practices shows that more than three quarters — or 76 percent — of companies said they find PR and communications agencies primarily through word-of-mouth recommendations from peers.
Word of Mouth Top Resource For Finding PR Firms
Tue., May 23, 2017
By Jon Gingerich
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Finance of America, a leading reverse mortgage lender, has recruited Jordan Baucum as senior VP communications and Colm Murphy as chief brand officer.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.






