A recent survey of agency hiring practices shows that more than three quarters — or 76 percent — of companies said they find PR and communications agencies primarily through word-of-mouth recommendations from peers.
Word of Mouth Top Resource For Finding PR Firms
Tue., May 23, 2017
By Jon Gingerich
Read Full Story in Subscriber Area
Category: Marketing Communications
More Marketing Communications posts from O'Dwyer's:
| • | Give Buyers a PlaygroundThu., Apr. 11, 2024
|
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.| • | Freelance Marketing Becomes the NormTue., Apr. 2, 2024
|
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.| • | Is Home Depot Innovating or Just Adding On?Fri., Mar. 29, 2024
|
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.| • | Verizon Recruits Peloton, Twitter AlumThu., Dec. 7, 2023
|
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. | • | GM Picks DeGreve for Top Marketing PostTue., Jul. 18, 2023
|
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.