Speaking at PRSA Boston’s annual social media summit, DraftKing’s director of social marketing, Josh Karpf, theorized that ephemerality is driving the growth of “dark social,” or private messaging shared outside of trackable media.
Ephemerality Driving 'Dark Social'
Fri., May 26, 2017
By Editorial Staff
Read Full Story in Subscriber Area
Category: Social Media
More Social Media posts from O'Dwyer's:
| • | Social Media Edges Out Search for Brand DiscoveryThu., Mar. 9, 2023
|
| • | Many Avoid Connecting with Coworkers OnlineTue., Mar. 7, 2023
|
About one in three employees are now reluctant to befriend their coworkers on social media platforms, according to a recent report.| • | Americans Uninformed About U.S. Election ProcessFri., Oct. 14, 2022
|
When it comes to basic facts surrounding how our election and voting processes work, most Americans barely get a passing grade.| • | Fake News Thrives on 'Alternative' Social Media SitesFri., Oct. 7, 2022
|
Alternative social media sites provide a community for a growing number of Americans who use these platforms to connect with others and stay informed on current events, but the fringe content that flows on these sites could be contributing to our polarized political environment.| • | Conspiracy Beliefs Linked to Lack of Critical ThinkingWed., Oct. 5, 2022
|
A lack of education and basic critical thinking skills are to blame for the rise in conspiracy theories in American society today, according to a recent survey.
Have a comment? Send it to 
No comments have been submitted for this story yet.