Ephemerality Driving 'Dark Social'

X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what, precisely, it considered inauthentic about my activity. 

While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report.

Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.

Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.

Social media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.