Ephemerality Driving 'Dark Social'

Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.

Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.

Social media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.

Facebook searches are almost half of what they were four years ago, according to a recent report.

Brands should resist the urge to chase trends and should instead focus on original, authentic content that engages consumers online, according to a new Sprout Social report.