Alissa Blate, who served as executive VP-global brand marketing & communications at MWWPR, left the independent shop in March following a 20-year stint to establish her own firm. (1 reader comment)
Marketing Guru Blate Exits MWWPR
Thu., Jun. 1, 2017
By Kevin McCauley
Read Full Story in Subscriber Area
Category: Marketing Communications
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While specialization is essential, siloed execution can subtract from the impact of corporate purpose and narratives. The result is missed opportunities to lead. 




