Jack Trout, co-author in 1981 with partner Al Ries of Positioning: The Battle for Your Mind, which sold 2 million+ copies, died June 5 at his home in Greenwich, Conn.
Cause of death was intestinal cancer.
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Jack TroutTrout said the basic premise of his book was to capitalize on associations and connections that already existed for a product or service rather than creating something from scratch. He authored or co-authored 16 other books on the subjects and lectured widely about it.
Ries formed his own consulting firm in 1994 with his daughter, Laura.
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Both firms built sizable businesses in China. “Positioning” sold more than 400,000 copies in that country.
Trout, a native of New York, graduated from Iona College and served in the U.S. Navy as a flight navigator.
His initial job was in the ad department of General Electric. He joined Ries after working at Uniroyal, a client of the firm.
Clients have included DuPont, Merck, IBM, Procter & Gamble, AT&T, Apple and General Mills, Eli Lilly and Intel.
The website of the Greenwich-based firm lists offices in 20 countries.
Survivors include his wife, Patricia; six children, Timothy, Joanne, Nancy, Susan, Christine and Peter, and 15 grandchildren.
Kassie Canter, a media and entertainment PR veteran, died October 24 in New York. She was 67.
Leo Pearlstein, the “king of culinary PR,” died on Sept. 10 in Los Angeles at the age of 104.
Tim Metz, who joined Hill & Knowlton in 1989 after a 23-year career at the Wall Street Journal died Aug. 15. He was 86.
Bill Murray, who had been with MikeWorldWide for 35 years (most recently as EVP/national director, public affairs), has passed away at 67 after a battle with cancer.
Peter Costiglio, a top corporate communications executive for more than 40 years, died March 17 after a long-battle with Progressive Supranuclear Palsy. He was 76.
