Jack Trout, co-author in 1981 with partner Al Ries of Positioning: The Battle for Your Mind, which sold 2 million+ copies, died June 5 at his home in Greenwich, Conn.
Cause of death was intestinal cancer.
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Jack TroutTrout said the basic premise of his book was to capitalize on associations and connections that already existed for a product or service rather than creating something from scratch. He authored or co-authored 16 other books on the subjects and lectured widely about it.
Ries formed his own consulting firm in 1994 with his daughter, Laura.
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Both firms built sizable businesses in China. “Positioning” sold more than 400,000 copies in that country.
Trout, a native of New York, graduated from Iona College and served in the U.S. Navy as a flight navigator.
His initial job was in the ad department of General Electric. He joined Ries after working at Uniroyal, a client of the firm.
Clients have included DuPont, Merck, IBM, Procter & Gamble, AT&T, Apple and General Mills, Eli Lilly and Intel.
The website of the Greenwich-based firm lists offices in 20 countries.
Survivors include his wife, Patricia; six children, Timothy, Joanne, Nancy, Susan, Christine and Peter, and 15 grandchildren.
Bill Murray, who had been with MikeWorldWide for 35 years (most recently as EVP/national director, public affairs), has passed away at 67 after a battle with cancer.
Peter Costiglio, a top corporate communications executive for more than 40 years, died March 17 after a long-battle with Progressive Supranuclear Palsy. He was 76.
Howard Geltzer, who launched New York-based Geltzer & Co., which he ran with his wife, Sheila, died Jan. 7 from a cancer-related illness. He was 88.
Joe Boyd, co-founder and CEO of MCS Healthcare Public Relations, died on December 24 at age 71.
Barbara Hunter, public relations pioneer and founder of New York-based agency HUNTER, passed away on December 18 at age 97.
