G&S Business Communications is sponsoring the “Global Street Fight” conference June 12 to explore the rapid changes in traditional media and best ways companies can incorporate fiscal and social responsibility disciplines into their business practices.
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Jenna Goudreau, managing editor, CNBC Digital will be speaking at the “Global Street Fight.”Three sessions are on tap: “Shattering Idols in the News Industry,” “Communicating the Business Value of Virtue” and “Stories, Search & Social: Embracing the Cult of Curiosity.”
Speakers are Jenna Goudreau, managing editor at CNBC Digital; Mitch Gelman, chief technology officer at Newseum; Jeffrey Hollender, co-founder and former CEO of natural-products company Seventh Generation; and Denise Burrell-Stinson, head of storytelling at WP Brand Studio, the branded content division of the Washington Post.
The conference, which is intended for corporate PR pros (not agency people) kicks off at 8:15 at New York’s Convene Conference Center at 101 Park Ave.
Independent G&S is headquartered in New York with offices in Chicago, Raleigh and Bern, Switzerland.
The PROI Worldwide member counts Dow Chemical, Martin Marietta and Panasonic as clients.
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
