Germinder & Associates, pet industry PR specialist, is moving its New York office from midtown to 175 Varick Street in SoHo. Founded in Kansas City in 1998, Germinder moved its headquarters to the Big Apple in 1999.
|
|
Lee-Ann GerminderThe new space, in WeWork/SoHo West, will provide the company with a more collaborative space, according to founder Lee-Ann Germinder, APR, Fellow PRSA.
G&A, which runs Goodnewsforpets.com, is expanding via the launch of GNFP Digital to add reputation management and other capabilities to its online mix.
The new unit will be based in its new KC office at WeWork/Corrigan Station, part of the KC Crossroads Arts District. That outpost is scheduled to be up and running in time for the Animal Health Corridor’s Global Animal Health Week, which is in August.
G&A also announced that it will host a group of students at June 12’s PRSA-NY 2017 Big Apple Awards as part of its PRSA-NY Big Apple $10,000 Diamond Sponsorship.
The firm’s clients include Ceva Animal Health, Assisi Animal Health and the Cat Writers Assocs.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
