Cision today announced the acquisition of Paris-based L'Argus de la Presse media monitoring outfit.
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The deal provides Cision enhanced access to French media content, while Argus gets the opportunity to market the Cision Communications Cloud platform to its corporate and PR firm customers.
"By adding Argus' robust media monitoring to the Cision Communications Cloud, communicators in France and around the world who use Cision can better understand the reach and relevance of their media coverage," Cision CEO Kevin Akeroyd said in a statement.
The transaction calls for Cision to pay about $10M when the acquisition closes during the second or third quarter of this year. Another $2M is payable over the next four years.
Capitol Acquisition Corp. III, a public investment vehicle, acquired Chicago-headquartered Cision in March.
Cision, which describes itself as a media communication technology and analytics company, has 75K customers in 170 countries.
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