D S Simon Media has created The SPOKEies as the first awards program to honor the best spokespeople reflecting brands, non-profits and companies. “Finally, the best spokespeople will get the recognition they deserve,” said CEO Doug Simon.
There will be more than 40 awards in six categories, including 24 for corporate and brand spokespeople and 18 for non-profits. Categories include C-Suite Leader, Most Authentic, Most Engaging, and Crisis Management.
Spokespeople will be judged based on their trust and authenticity, plus their ability to engage the audience and cogently communicate their organization’s messages.
Jack O'Dwyer, editor-in-chief and publisher O'Dwyer Co., has signed on as a judge for The SPOKEies. Representatives from Edelman, Weber Shandwick, Barron's, Google, Twitter and the Council of Better Business Bureaus will join O'Dwyer.
Nominees are being accepted at the SPOKEies website. They must be in by Sept. 15. To be eligible, a campaign or PR initiative must have taken place (either in part or in full) through the first quarter of 2017. Winners will be announced during Communications Week in New York City, which starts October 23.
Founded in 1986, DS Simon Media focuses on getting spokespeople from leading brands and non-profits on television and partners with influencers to extend their reach through YouTube, Twitter, Facebook, Instagram, Snapchat and online media.