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Susan Howe, president of Weber Shandwick’s global consumer marketing practice, has been upped to the role of chief collaboration officer.
She’s been charged with driving integration of client work overseas and facilitating collaboration across disciplines.
The 20 year-plus WS veteran was responsible for Chicago, Detroit, Atlanta and St Louis operations before leading the agency’s consumer marketing unit. Howe has led campaigns for Unilever, Anheuser-Busch and Nestle.
The Interpublic unit also moved Alan Kercinik from executive VP/deputy lead of the global consumer marketing unit to the North America executive VP/brand transformation position. Charlotte Witte, formerly a senior partner at WS-owned global communications firm Prime, has been named executive vice president, brand transformation in EMEA.

Susan Howe
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Marketbridge brings on Bob Ray as CEO. Ray was previously CEO, head of B2B agency services at Merkle, part of the Dentsu Group... Rasky Partners promotes Andy Hoglund and Graham Shalgian to partner... IGB Group, an investor relations, capital markets, and strategic communications advisory firm, appoints Charlotte Burch as a managing director.



