Aetna, one of the largest managed healthcare companies in the U.S., has retained Bliss Integrated Communication to lend support to the health insurer’s Medicare Advantage communications and PR program.
The account win follows a multi-stage RFP process wherein the New York-based independent shop beat out competing global agencies.
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The engagement, which launches this month, will involve local market programing as well as a regional and national media relations program in a bid to reach out to Medicare eligible consumers.
Bliss’ healthcare group, which was formed less than five years ago, also counts Pfizer, Gore Medical, Samsung Bioepis and Evolent Health as clients. The marketing communication firm, which was founded in 1975, regained its independence in 2014 after a core management team bought the firm from PA-based healthcare marketing and advertising agency Dudnyk Exchange.
Bliss last year accounted for nearly $9.3 million in net fees and is one of the top 50 firms in the U.S., according to O'Dwyer's.
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