Tech and consumer agency McGrath/Power Public Relations and Communications has been named agency of record for home entertainment company Blackfire Research.
The retainer follows a competitive pitch.
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Blackfire specializes in wireless technology for home entertainment, manufacturing middleware for consumer electronics brands such as Onkyo, Pioneer, Integra, Harman/Kardon and HTC, which allows users to stream video and audio content throughout their homes via the use of Wi-Fi. The San Francisco-based company was founded in 2010.
As AOR, McGrath/Power will lead all external communications for Blackfire, which includes strategy and messaging development, media relations, analyst relations, social media programming, influencer relations, industry awards and speaking engagements.
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