Netflix, which has spent heavily for its own programming, has hired Glover Park Group to build awareness of its original content on Capitol Hill.
The streaming service launched its first program, "House of Cards," in 2013.
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Susan Brophy, GPG’s managing director and former senior VP in Time Warner’s public policy office, is working the Netflix business.
She served in the legislative affairs unit of the Clinton Administration and was chief of staff to ex-Democratic Senators Bryon Dorgan and Tim Wirth.
The WPP company’s Netflix team includes Gregg Rothschild, legislative assistant to former Senator John Kerry (D-MA); Andrew King, deputy chief of staff to Lindsey Graham (R-SC), and Rob Seidman, legislative assistant to Kelly Ayotte (R-NH).
Netflix this month made news with the launch of interactive programming that lets viewers select the various plots the show should follow.
A shrinking media landscape presents challenges for public relations professionals working to get their clients’ stories out there. Thankfully, the PR industry excels at creating and sharing ideas through engaging content.
A look at today's magazines, newspapers and the graphics on television and consumer products raises the question of whether or not designers know their intended audience.
PR and marketing departments are in the hot seat, as forecasts show that growth in advertising spend stalled in 2023 in the wake of cost-of-living increases and continued economic uncertainty.
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.
