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Alex MacLavertyAlex MacLaverty, a member of Hotwire’s global leadership team, has been named chief operating officer of the tech PR specialist, as well as president of the agency’s Europe, Middle East and Africa and Australia/New Zealand region offices.
MacLaverty joined Hotwire in 2004 and served as UK managing director for three years before later being named group MD of the agency’s EMEA and ANZ offices. She was previously a senior account manager at hbl media ltd and an events manager at zenith corporate communications.
The COO role is a new one at the PR and communications agency. MacLaverty will report to Barbara Bates, who was named group CEO of the global tech PR agency last month.
New York-headquartered Hotwire, which is owned by Australia-based marketing and communications network Enero Group Limited, is one of the top 10 technology PR firms in the U.S. with $13.2 million in net fees last year.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
