Hill+Knowlton Strategies has been named agency of record for Brazilian aircraft maker Embraer.
The WPP powerhouse becomes Embraer’s first global AOR. The appointment follows a competitive pitch process.
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Embraer designs, develops, manufactures and markets aircrafts and aviation systems. Created by the Brazilian government in 1969 as Empresa Brasileira de Aeronáutica, Embraer was privatized in the 90s and is now the world’s third largest commercial maker of planes, maintaining industrial units, offices, service and parts distribution centers globally that specialize in commercial and executive aviation, defense and security.
H+K’s yearlong campaign for Embraer will focus on boosting the Brazilian plane maker’s international profile with global messaging and key market research.
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