Sard Verbinnen & Co. is representing Takata Corp., which on June 25 filed the biggest bankruptcy by a Japanese manufacturer.
Takata’s financial woes stem from recalls of its airbag inflators, which have been linked to the deaths of at least 16 people and 180 injuries, according to a report in Reuters.
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The company faces billions in liabilities from a decade of recalls and lawsuits.
As part of the financial restructuring, Takata’s operations are being acquired by Chinese-owned Key Safety Systems, which is located in Michigan, for $1.6B.
Key has agreed to retain “substantially all” of Takata’s 60,000 workers in 23 countries.
SVB staffers Jared Levy, Devin Broda and Kelsey Markovich represent Takata in the US and UK. Ashton Consulting works Japan for Takata, while Hering Schuppener Consulting handles Continental Europe.
Edelman’s Chad Tendler, Nadia Damouni and Deborah Hayden advise KSS.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
