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Maccabee picked up LifeSpeak, Toronto-based digital platform, as its U.S. public relations and marketing communications shop. LifeSpeak offers employers a library of over 1,500 videos, podcasts, chat sessions and tip sheets that allow them to provide their employees with online training and well-being advice. The company is Minneapolis-based Maccabee’s first Toronto client.
Agency33 Public Relations has set up shop as the first LGBT-focused firm in Nashville. The shop is led by Joey Amato, who most recently was publicity manager for Nashville-based Webster Public Relations, where he worked with clients including Dolly Parton and Cyndi Lauper. He's held positions at Sony Music New York, Relevant Communications and iHeart Radio, in addition to serving as publisher of Unite Magazine, an LGBT publication serving the Nashville market. Agency33 will help country and pop performers reach the LGBT demographic. It will also provide tour press for performers, and create digital media campaigns.
Chicago-based 3rd Coast PR has added media technology company Freevo to its client roster. A membership-based mobile app that was developed in partnership with restaurant-supply source Restaurant Depot, Freevo allows users to access free food and drinks at over 150 Chicago restaurants and coffee shops. 3rd Coast will focus on media relations and developing strategies to ensure the future success and expansion of the app.
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Nyack, NY travel, hospitality and lifestyle industry shop Carolyn Izzo Integrated Communications has been hired by HotelQuando, a Brazilian hospitality site and app that specializes in short-term hotel stays. Aimed largely at travelers who are stuck with long layovers or delayed flights, HotelQuando partners with accommodations that are close to airports in busy travel hubs in both Brazil and the U.S.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
