Tech firm Diffusion has been named U.S. agency of record for London-based business intelligence and academic publishing group Informa.
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Diffusion has been retained by Informa to provide media relations and content marketing services in the U.S. for the company’s technology, media and telecom research and advisory unit Ovum, as well as its pharmaceutical industry research and development brand Pharma Intelligence. Both verticals are part of Informa’s Business Intelligence division.
Diffusion will work to position the units as authorities in their respective industries through data and insight, and will additionally spearhead a content marketing and engagement strategy for the Pharma Intelligence brand, positioning the unit as the world’s leading provider of drug, device, company, clinical trial and market insight in the pharma and medtech markets.
New York-based Diffusion, which was founded in 2008, maintains a second office in London.
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