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French/West/Vaughan picked up Rise Against Hunger, a Raleigh, N.C.-based organization with the mission of eradicating hunger worldwide by 2030. The #1 PR firm in the Southeast in O'Dwyer's rankings will be responsible for strategic planning, creative design, writing, earned and social media, program activation, event management and partnership development for the organization. Campaign components will roll out over the next several months. A global operation with over 376,000 volunteers, Rise Against Hunger produces and packages meals that are distributed to partners in countries around the world as well as implementing such programs as skills training and education, clean water initiatives, business and agricultural assistance, health and nutrition awareness, and crisis response.
Austin & Williams, Hauppauge, NY-based branding and digital marketing firm, landed Kaled Management, a property management and development business with offices in Westbury and New York City. Led by Jody Fisher, A&W’s PR practice has also represented Larry Silverstein at the World Trade Center, Brookfield at Manhattan West, Fisher Brothers, Plaza Construction, Skanska USA, Tishman, Turner and Vornado.
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The Pollack PR Marketing Group added RedZone, a Helios & Matheson unit, to help broaden U.S. business and consumer awareness of the RedZone MapTM, a personal safety navigation tool that warns users of potential hazards they may encounter en route to a given destination. Pollack will work in partnership with Tel Aviv-based Now You Global Communications, a fellow member of Worldcom Public Relations Group, to secure tech trade, consumer and business media interest for the applications of RedZone’s technology as well as promoting CEO Ted Farnsworth as a thought leader in crime and safety technology.
M&C Saatchi PR earned U.S. PR duties for Thomson & Scott Skinny, a sparkling wine brand that originally launched in the UK. The firm will provide ongoing support to drive consumer awareness that leverages the brand's position and product.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
