The world of advertising is brimming with new opportunities across a growing number of diverse skill sets, with account executive, data scientist, market research analyst and chief marketing officer now comprising some of the hottest positions in the industry this year, according to a new report on the best jobs in advertising by job search site CareerCast.


With a reported annual median salary of $127,560 and a growth outlook of nine percent, advertising account executive was ranked by CareerCast as one the top jobs to land in advertising in 2017.

Chief marketing officer, with a median salary of $99,310 and projected growth of seven percent, was cited as another top position to have in the industry.

Data scientists, who perform quantitative research on consumer trends and interpret numbers to help agencies and corporate creative departments shape their strategies, was cited this year, perhaps surprisingly, as a coveted position in the industry, with an annual median salary of $111,260 and a current growth outlook of 16 percent.

Web developers, which have a growth outlook of 27 percent and an annual median salary of $66,130; market research analysts, with a growth outlook of 19 percent and an annual median salary of $62,560; and social media managers, with a growth outlook of six percent and an annual median salary of $58,020, were also listed as other promising fields in the industry this year.

In fact, social media manager was ranked number 42 this year by CareerCast out of the top 200 best jobs to have in the U.S., due to the job’s quality work environment and high projected growth rate, even when taking into account the relatively high levels of stress that come with the position.

CareerCast’s analysis comes as part of the job search site's annual “2017 Jobs Rated Report,” which scores professions by compiling U.S. Bureau of Labor Statistics numbers on growth outlook and pay.  

CareerCast last year ranked advertising account manager, along with public relations executive, as one of the most overrated jobs, based on relative stress levels and the unpredictable nature of the job.