Rachel Whetstone, who stepped down as VP-communications and public policy at Uber in April, is joining Facebook in September in charge of PR for its WhatsApp, Instagram and Messenger products.
She will report to Caryn Marooney, VP-global communications.
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Rachel WhetstoneWhetstone joined the car-sharing company in 2015, replacing former Obama advisor David Plouffe.
Facebook CEO Mark Zuckerberg recruited Plouffe in January to run the Chan Zuckerberg Initiative, social advocacy organization. CZI was formed by Zuckerberg and his wife, Chan, to give away most of their FB stock to groups that "advance human potential."
Before Uber, Whetstone did a ten-year stint at Google, where she handled PR and the search engine's relations with the European Union and Federal Trade Commission.
The UK native began her career in Conservative Party politics, advising then-Home Secretary Michael Howard.
She left for jobs at One2One and Portland PR before returning to counsel Howard when he became leader of his party.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
