Publicis Groupe CEO Arthur Sadoun today reported a 2.2 percent rise in Q2 revenues to $2.9B at the France-based ad/PR conglom.
First-half revenues jumped 1.9 percent, a period that Sadoun described as “particularly dense” due to moves to revamp corporate governance and roll “The Power of One” strategy designed by predecessor CEO (now chairman) Maurice Levy,
Improving organic growth is Sadoun’s No. 1 priority. Organic growth clocked in at +0.8 percent during Q2 with North America returning to positive territory. It slipped 1.2 percent during Q1.
Organic growth during Q2 benefited from gains from accounts won during 2016, including Walmart, Motorola, USAA, Asda and Lowe’s.
Publicis expects “sequential improvement” in organic growth during the current quarter.
Sadoun said Publicis is at the beginning of implementing an action plan. He promises a “concrete and articulate update” during the coming months.