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Spurrier Group, a marketing and media agency with offices in Richmond and Washington, D.C., is partnering with hunger-relief organization FeedMore to develop strategic campaigns to reach targeted audiences about hunger issues and critical food needs in Central Virginia. The collaboration will include media research, strategic planning, channel and media planning, media negotiation and placement of messaging, and evaluation. The majority of these services will be a pro bono offering from Spurrier Group.
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GateHouse Media is teaming up with Richard Gore, former president of live events at the Food Network, to present Flavored Nation℠, an event celebrating the most iconic food from each of the 50 states. Flavored Nation will set up shop Oct. 27-29 in The Dome at America’s Center in St. Louis, with each dish being presented by the restaurateur or chef who prepares it best. GateHouse’s event production and execution division, GateHouse Live, will be responsible for organizing three stages of custom entertainment in addition to the 50 vendors offering each state’s signature food offering.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
