Hill+Knowlton Strategies is working for China's Dalian Wanda Group, the property and entertainment conglomerate, an account earned after a hotly contested pitch.
The WPP unit will handle global branding and projects throughout the world for Wanda, the world's largest operator of movie theaters with AMC in the US and Odeon and UCI in Europe.
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"We are looking forward to partnering with Wanda Group as it leverages its incredible reputation and agility to aggressively reposition itself as one of the fastest growing international entertainment businesses," said Jack Martin, H+K CEO.
Variety reports that Wanda's "image has been dented" by moves by the Chinese government to reel in the overseas expansion of conglomerates. In 2016, China's government instituted capital controls to stem the outflow of cash from China.
In July, Wanda unloaded a big chunk of its hotel assets in a $9B deal.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington. (1 reader comment)
On November 15, “Ford v Ferrari” will roar into theaters, packing a publicity boost for two great global auto brands right on the marquee. Here's a Top Ten list of films in which a brand played a starring role. (1 reader comment)
Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
