Mary Corcoran, former chief operating officer in Edelman’s New York headquarters, has been named president of W2O Group's Twist unit.
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Mary CorcoranCorcoran succeeds Annalise Coady, who served as Twist president for more than two years after being global EMEA practice lead at W2O’s WCG operation. Coady now becomes president of W2O’s EMEA region and will be based in the marketing and communications network’s London office.
Corcoran joined Edelman in 2006, initially serving as EVP and general manager of the number-one independent firm’s San Francisco outpost, where she launched its digital health business. She was named COO in 2014.
Corcoran previously held stints as a finance director for the Democratic National Committee and an analyst at JP Morgan Chase.
Twist, the second-largest firm in the W2O Group network, is an evidence-based marketing communications company focusing on brands in the healthcare, beauty, technology, telecommunications, financial services, consumer, corporate and entertainment industries.
San Francisco-headquartered W2O also owns agencies Brewlife, WCG, Pure Communications, Sentient Interactive and Marketing Solutions.
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