Weber Shandwick, which represented the Bahamas for 18 years until budget issues ended the relationship in 2013, is working on that travel account again.
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Alice Diaz“We are looking forward to partnering with Weber Shandwick, leveraging their experience with the destination, their creativity and the industry-leading expertise they bring to the work,” said a statement from Joy Jbrilu, director-general of Bahamas Ministry of Tourism.
The Interpublic unit will pitch the Bahamas in the US and Canada and handle projects in the UK and Latin America.
Alice Diaz heads Weber Shandwick’s travel & lifestyle group.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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