Weber Shandwick, which represented the Bahamas for 18 years until budget issues ended the relationship in 2013, is working on that travel account again.
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Alice Diaz“We are looking forward to partnering with Weber Shandwick, leveraging their experience with the destination, their creativity and the industry-leading expertise they bring to the work,” said a statement from Joy Jbrilu, director-general of Bahamas Ministry of Tourism.
The Interpublic unit will pitch the Bahamas in the US and Canada and handle projects in the UK and Latin America.
Alice Diaz heads Weber Shandwick’s travel & lifestyle group.
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