Mashable, pioneer in covering the social media scene and resulting Internet culture, is working with LionTree Advisors to explore strategic options.
The current focus, according to a statement from Mashable, is raising capital, rather than the sale of the company.
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Bloomberg reports that Mashable needs funds to bankroll its expanding video portfolio, which generates 1.6B views a month.
Pete Cashmore, who founded Mashable in 2005, held sale talks with CNN five years ago.
Time Warner, CNN’s parent company, invested $15M in Mashable in 2016 and its Turner Broadcasting unit established a advertising and content partnership with Mashable.
AT&T is acquiring Time Warner in an $85B deal that is currently before federal regulators.
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