The family real estate business of Jared Kushner, Donald Trump's son-in-law and advisor, has hired Finsbury, the crisis communications savvy firm owned by WPP.
Bloomberg reports that Kushner Cos. hiring of Finsbury comes as federal prosecutors probe the financing of some of its properties.
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Eric Wachter, Harvard Law School grad who joined Finsbury as VP in Washington last year, is handling the Kushner business.
According to LinkedIn, Wachter specializes in crisis/issues management, litigation, government investigations, public policy and regulatory matters.
Prior to Finsbury, he did a one-year stint as associate regional director for the Anti-Defamation League and worked for 11 years as associate at King & Spalding.
Kushner Cos. parted ways with Risa Heller Communications, which is headed by the former aide to New York Senator Chuck Schumer and ex-Governor David Patterson, last week.
Risa Heller also helped Ivanka Trump promote her-self help book, "Women Who Work."

Eric Wachter
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”



