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Finn Partners picks up The Good Exchange, not-for-profit cloud platform, to build brand awareness and publicize its charitable giving in the UK. The firm plans to use customer references to position the group as a thought leader on the future of funding. The Good Exchange platform has been designed to connect organizations and individuals who have money to give to good causes with those who need their help the most. “It is a privilege to be working for such a socially responsible company that is truly breaking new ground in charitable giving,” said Chantal Bowman-Boyles, FP's managing of Europe.
French| West | Vaughan lands Atlantic Natural Foods to lead its national consumer and industry media efforts. ANF has three major brands in its portfolio that cover sustainable, non-GMO soy and pecan-based meat alternatives, gluten-free baking mixes, an egg substitute and a line of roasted grain beverage mixes. FWV will oversee external media relations for ANF and its primary brands. “We are proud that ANF chose us to help them in that mission and are excited about working with another industry leader that shares our passion for innovation,” said FWV chairman and CEO Rick French.
CRC, Inc., scoops up ROAR Organic, a line of electrolyte-infused hydration beverages that are gluten-free, non-GMO, vegan-friendly and intended to serve as an alternative to soda. The brand recently introduced an online YouTube video series campaign called #SodaSucks to educate the public on the effects of sugary carbonated beverages on the body. “An organic, better-for-you drink alternative like ROAR is exactly what the beverage industry needs,” said Cindy Riccio, president/founder of CRC. “We are excited to help spread the word about this innovative line of drinks.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
