James Henderson, CEO of Bell Pottinger, has quit ahead of expected sanctions imposed by Britain's ethics watchdog for its controversial work in South Africa.
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"Whilst I had no involvement in the account, there were warning signs that I should have heeded. Therefore I must take responsibility," he told the BBC.
Henderson, who with fiancee owns about 40 percent of the firm, promised to keep a close watch on his investment.
BP is considering strategic alternatives, which may include a sale or buyout.

James Henderson
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