 Tina Cervera |
Lippe Taylor named Tina Cervera chief digital & creative officer, a new role designed to integrate the creative and digital departments. Cervera, who comes to Lippe Taylor from digital consultancy Wit + Measure, was an early architect at digital marketing firm VaynerMedia, where she built the creative department from a team of 20 to over 300 people. At Lippe Taylor, she will drive creative strategy across all of the agency’s clients. “Tina’s hiring reflects our agency’s ongoing evolution, yet continues our strong commitment to delivering best-in-class creative work,” said Maureen Lippe, CEO and founder of Lippe Taylor.
 Pradipta Bagchi |
Tata Sons, corporate parent to more than 100 companies that make up India-based Tata Group, appointed Pradipta Bagchi as group chief communications officer. Bagchi has been the global head of corporate communications for Tata Consultancy Services since 2005. Before coming to TCS, he was an editor and reporter for the Times of India, the Economic Times and Business Standard. Tata Sons chairman N Chandrasekaran said that Bagchi “will play a key role in driving seamless communication experience across the Tata group as well as create engagement with stakeholders.” Debasis Ray, head of corporate communications and PR for Tata Trusts, will continue to support the Tata Group communications team on an ongoing basis.
 Michelle Peters Wellington |
SKDKnickerbocker brought on Michelle Peters Wellington as VP. She was a senior VP at Sloane and Company, developing strategies for companies in the healthcare, technology, media and retail sectors. Earlier, Wellington worked at GCI Health where she provided media relations and corporate communications support to pharmaceutical, biotech and non-profit clients. In her new role, she will support SKDK’s advocacy, corporate and crisis communications capabilities. “Michelle is a highly effective communicator, and her strategic instincts and creativity will make her a real asset to the firm,” said SKDK managing director Josh Isay.
Unlock Health names Greg Walsh CEO. He joins the agency from Havas Media Network... The US Consumer Product Safety Commission appoints Steve Roney as director of the office of communications... Madison Capital Group, a Charlotte real estate investment and operating company, brings on Lacy Bradford as CMO.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
