 Tina Cervera |
Lippe Taylor named Tina Cervera chief digital & creative officer, a new role designed to integrate the creative and digital departments. Cervera, who comes to Lippe Taylor from digital consultancy Wit + Measure, was an early architect at digital marketing firm VaynerMedia, where she built the creative department from a team of 20 to over 300 people. At Lippe Taylor, she will drive creative strategy across all of the agency’s clients. “Tina’s hiring reflects our agency’s ongoing evolution, yet continues our strong commitment to delivering best-in-class creative work,” said Maureen Lippe, CEO and founder of Lippe Taylor.
 Pradipta Bagchi |
Tata Sons, corporate parent to more than 100 companies that make up India-based Tata Group, appointed Pradipta Bagchi as group chief communications officer. Bagchi has been the global head of corporate communications for Tata Consultancy Services since 2005. Before coming to TCS, he was an editor and reporter for the Times of India, the Economic Times and Business Standard. Tata Sons chairman N Chandrasekaran said that Bagchi “will play a key role in driving seamless communication experience across the Tata group as well as create engagement with stakeholders.” Debasis Ray, head of corporate communications and PR for Tata Trusts, will continue to support the Tata Group communications team on an ongoing basis.
 Michelle Peters Wellington |
SKDKnickerbocker brought on Michelle Peters Wellington as VP. She was a senior VP at Sloane and Company, developing strategies for companies in the healthcare, technology, media and retail sectors. Earlier, Wellington worked at GCI Health where she provided media relations and corporate communications support to pharmaceutical, biotech and non-profit clients. In her new role, she will support SKDK’s advocacy, corporate and crisis communications capabilities. “Michelle is a highly effective communicator, and her strategic instincts and creativity will make her a real asset to the firm,” said SKDK managing director Josh Isay.
Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.
