 Tina Cervera |
Lippe Taylor named Tina Cervera chief digital & creative officer, a new role designed to integrate the creative and digital departments. Cervera, who comes to Lippe Taylor from digital consultancy Wit + Measure, was an early architect at digital marketing firm VaynerMedia, where she built the creative department from a team of 20 to over 300 people. At Lippe Taylor, she will drive creative strategy across all of the agency’s clients. “Tina’s hiring reflects our agency’s ongoing evolution, yet continues our strong commitment to delivering best-in-class creative work,” said Maureen Lippe, CEO and founder of Lippe Taylor.
 Pradipta Bagchi |
Tata Sons, corporate parent to more than 100 companies that make up India-based Tata Group, appointed Pradipta Bagchi as group chief communications officer. Bagchi has been the global head of corporate communications for Tata Consultancy Services since 2005. Before coming to TCS, he was an editor and reporter for the Times of India, the Economic Times and Business Standard. Tata Sons chairman N Chandrasekaran said that Bagchi “will play a key role in driving seamless communication experience across the Tata group as well as create engagement with stakeholders.” Debasis Ray, head of corporate communications and PR for Tata Trusts, will continue to support the Tata Group communications team on an ongoing basis.
 Michelle Peters Wellington |
SKDKnickerbocker brought on Michelle Peters Wellington as VP. She was a senior VP at Sloane and Company, developing strategies for companies in the healthcare, technology, media and retail sectors. Earlier, Wellington worked at GCI Health where she provided media relations and corporate communications support to pharmaceutical, biotech and non-profit clients. In her new role, she will support SKDK’s advocacy, corporate and crisis communications capabilities. “Michelle is a highly effective communicator, and her strategic instincts and creativity will make her a real asset to the firm,” said SKDK managing director Josh Isay.
Chelsey Thomas, who was a VP at Booz Allen Hamilton and a professional staff member on the House Permanent Select Committee on Intelligence, is joining defense technology company AEVEX as VP of government affairs.
Finn Partners has named Fahlgren Mortine veteran Marty McDonald as managing partner and head of its new Columbus office.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
