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French/West/Vaughan has been chosen by nutritional life sciences company Nutrabolt to manage the company’s PR efforts and help it further stand out in the sports and active nutrition categories. FWV will lead external media relations efforts for the company, with a focus on highlighting new products and leveraging fitness influencer relationships, as well as providing event support. The agency has also been tasked with marketing Nutrabolt’s multiple brands to new target audiences. “By combining the most current, traditional and online media outreach strategies with customized influencer programming and events, we are confident that we will help drive increased levels of awareness, trial and engagement across Nutrabolt’s portfolio of products,” said FWV president David Gwyn.
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NJF, a division of MMGY Global, has been retained by five new clients: The Colony Hotel in Palm Beach, Florida; Hotel Saranac in New York’s Adirondacks; The Orient Jerusalem, part of Isrotel’s Exclusive Collection; the US division of STA Travel and the Murphy Arts District in El Dorado, Arkansas. The agency will focus on raising awareness and interest for each of these clients through strategic media relations programs. “We are excited to take on these new and challenging assignments that expand our expertise in luxury hospitality, student travel and arts and attractions," said NJF managing director Julie Freeman.
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The S3 Agency has been named agency of record for public relations initiatives by Mediflow Inc., inventor of an exclusive technology used in what the company says is the only pillow clinically proven to improve the quality of sleep and reduce neck pain. S3 will implement consumer and business-facing awareness campaigns that leverage Mediflow’s status as the best-selling pillow on six Amazon platforms (U.S., Germany, UK, France, Canada and China). “We’re excited to help spread the word about a product that can truly improve quality of life for everyone,” says S3 CEO Denise Blasevic.
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CRC has been chosen as the agency of record for home fragrance/wellness lifestyle brand Chesapeake Bay Candle. Available through such retail outlets as Target, Bed Bath & Beyond and Meijer, as well as a direct-to-consumer online store, the brand has a domestic manufacturing facility in Maryland but is looking to expand its scope. “We look forward to partnering with CRC to introduce our fragrances to a broader audience” says Mei Xu, co-founder and CEO of Chesapeake Bay Candle.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
