Finn Partners has entered into a formal agreement to acquire New York-based global B2B firm ABI Marketing Public Relations.
Financial terms of the deal were not publicly disclosed.
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Peter Finn, founding partner of Finn Partners (R), with ABI Marketing Public Relations CEO and founder Alan Isacson.Founded in 1980, ABI specializes in marketing for the industrial and trade sector, providing services primarily for packaging, food and beverage, life sciences, chemical, plastic, automotive, aerospace and environmental companies. The New York-based firm maintains additional offices in London, Frankfurt, Singapore and Shanghai.
In light of the deal, the agency will now be known as ABI, a Finn Partners company. Founder and CEO Alan Isacson now takes the title of managing partner. All of ABI’s offices will remain, with the exception of the firm’s New York location. All staff from that office will relocate to FP’s Midtown headquarters.
Finn Partners founding partner Peter Finn told O’Dwyer’s that the acquisition widens the independent agency’s global footprint, effectively adding new outposts in Asia and Europe, while introducing industrial marketing to the firm’s toolkit.
“ABI will build upon our existing strength in B2B and brings new expertise in the industrial sector,” Finn said. “Additionally, by adding to our existing offices in London and Singapore, and by bringing new offices in Shanghai and Frankfurt to Finn Partners, ABI expands our international footprint. Growing our international operations is a high priority for Finn Partners.”
ABI accounts for the latest addition in what has become an acquisition spree for the New York-based agency. Finn Partners earlier this year acquired Singapore-based B2B PR and marketing agency Ying Communications, a deal that closely followed its 2015 buys of Portland-based agency Lane PR and Washington, D.C.-based branding and marketing services shop Greenfield Belser.
The agency in recent years also acquired San Francisco-based tech agency Horn Group and New York-based health and education firm gabbegroup and Washington-based education specialists Widmeyer Communications.
M&A advisor Gould + Partners facilitated the ABI deal.
Finn Partners last year posted nearly $77 million in net fees, accounting for seven-percent year-over-year gains from 2015.
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