 Daryl McCullough |
Citizen Relations acquired experiential and influencer marketing specialist The Narrative Group to bolster its strategic planning and creative functions
TNG will maintain its own brand name and continue to be led by agency co-founders Jackie Lann Brockman and Stacey Heuser. They will report to Jim Joseph, CR CEO.
The shops have an eight-year history of working together, noted CR chairman Daryl McCullough, who “realized a lot of synergy between the two agencies right from the beginning.”
 Jackie Lann Brockman |
 Stacey Heuser |
They collaborated on work for Duracell, Aflac and Swiffer, along with the 50th anniversary cruise of Princess Cruises that brought together the original cast from the TV series “The Love Boat.”
Heuser said the partnership would give TNG more opportunities to implement media strategy and digital work. McCullough said, “Our capabilities work very closely together. They take up where we leave off.”
The flexible nature of the partnership is intended to allow both firms to manage their concurrent growth plans. “The acquisition fits perfectly in our plans to scale up the agency,” said Heuser.
The firms are working on an integration program designed to best combine their strengths.
China's Blue Focus International owns CR.
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Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
