Planning and implementing corporate anniversary campaigns will be the focus of the Anniversary Marketing Summit, to be presented in Chicago by heritage management agency The History Factory on Oct. 17.

Bruce WeindruchBruce Weindruch, CEO, The History Factory

The goal of the summit is to show corporate leaders how they can best leverage the anniversaries of their companies or organizations. It will feature workshops led by a wide range of professionals who have planned anniversary programs, and is designed to provide expert advice on ways participants can craft their stories and devise a plan for celebrating their own upcoming anniversaries. There will be an opportunity for networking, and attendees will be provided with take-home materials that reinforce the points made during the presentations.

The lineup of speakers will include The History Factory’s CEO, Bruce Weindruch; Cargill global brand director Karen Kozak; Ted Molter, global chief marketing officer for the San Diego Zoo; former VP of IBM Global Brand System Kevin Bishop and Max Lenderman, CEO of creative consultancy School.

Past summits attracted executives from organizations such as Calvin Klein, Forbes Media and Pepsico.

The event will take place at Workspring, Steelcase’s collaborative space, at 30 W. Monroe St., Suite 400. For further information, and to register for the event, go to the Summit’s website.