Craft Media Digital is handling the digital, social, cable/network advertising push of the Saudi American Public Relation Affairs Committee designed to increase pressure on Qatar, which is blockaded by a coalition of Islamic countries for its alleged ties with Iran/terror groups and support of freedom of expression as the home of Al-Jazerra.
 |
The DC-based shop receives a flat fee of $20K for editing advertising material supplied by SAPRAC and developing the digital component.
The work includes doing casting/hiring voiceover actor; directing/recording voiceover; editing script; research/documentation of script citations; filters, effects and fonts required to "match client's existing creative aesthetic;" edition two versions of video with alternative lines; re-editing static copy, and sound sweetening and color correction.
The gross advertising budget for the one-month campaign is $900K.
There is a $21K charge for billable costs including creative development and trafficking.
The Embassy of Bahrain, which has close ties with Saudi Arabia, hired Craft, serving as subcontractor for SAPRAC.
Orchid Advisors has signed on to provide public policy and advocacy work for the Islamic Republic of Pakistan regarding its relationship with the US.
Ballard Partners has inked a $900K contract to provide strategic consulting and advocacy services for Iraq’s Taqadum political party.
Qatar’s Washington embassy has hired the firm of former New York Police Commissioner Bernie Kerik for counsel on how to advance bilateral ties between Qatar and the US.
Invest Hong Kong has hired Edelman to handle the Hong Kong FinTech Week and StartmeupHK Festival slated for Nov. 3-7.
Mercury has signed on to provide strategic communications and media relations to Armenia, under a one-year contract worth $600K.
Have a comment? Send it to
No comments have been submitted for this story yet.