Craft Media Digital is handling the digital, social, cable/network advertising push of the Saudi American Public Relation Affairs Committee designed to increase pressure on Qatar, which is blockaded by a coalition of Islamic countries for its alleged ties with Iran/terror groups and support of freedom of expression as the home of Al-Jazerra.
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The DC-based shop receives a flat fee of $20K for editing advertising material supplied by SAPRAC and developing the digital component.
The work includes doing casting/hiring voiceover actor; directing/recording voiceover; editing script; research/documentation of script citations; filters, effects and fonts required to "match client's existing creative aesthetic;" edition two versions of video with alternative lines; re-editing static copy, and sound sweetening and color correction.
The gross advertising budget for the one-month campaign is $900K.
There is a $21K charge for billable costs including creative development and trafficking.
The Embassy of Bahrain, which has close ties with Saudi Arabia, hired Craft, serving as subcontractor for SAPRAC.
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