 Yvette Lorenz |
Yvette Lorenz, who has more than 20 years of experience in consumer and technology PR expertise, has joined LEWIS as senior VP.
Based in San Francisco, Lorenz also will oversee the firm's San Diego and additional outlets as Lewis expands on the west coast.
Most recently a senior VP at Sparkpr, Lorenz has represented Google, Blackboard, eBay, Naked Labs and Fujitsu. She also did stints at H3O Communications and Edelman.
Lorenz reports to Stephen Corsi, executive VP of Lewis US. Independent Lewis PR has around 550 staffers.
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy.
FGS Global represents CrowdStrike, the fast-growing cybersecurity firm, for issues related to AI and regulatory matters.
Brandon Borrman, who has more than 20 years of communications experience, has joined Teneo as senior managing director and head of its San Francisco office.
With a flood of new AI tools flooding the market, the real question is: Which tools actually help us do our jobs better?
There are multiple factors startup founders need to consider before bringing in PR resources—whether agency or in-house.
